Start-Up Planner

The process of working with Start-Up Planner is stress-free and fun. A Full-fledged B-Plan to conceptualization and then Development to Promotion. In our initial meeting, we learn about your project and understand your goals and vision. We’ll also share our expertise in the web 2.0 space as it applies to your project. Once we have a collective understanding of what your goals are, we’ll build an estimate for the total cost of the project. While we work on an hourly basis, we want you to have an accurate representation of what the project will cost based on our discussion. There is always the chance of the project scope increasing as we strategize new ideas and functionalities, but you’ll always be a position to approve or deny the enhancements. We charge a rate of $25-$45/hour depending on the complexity of each task for strategy, design, front end development and integration services.

Here is an outline of how a typical engagement with dt works:

   1. Strategic Alignment (primary discovery and brainstorming session)
   2. Proposal and Contract
   3. Kickoff Meeting (Both teams design and fill in the minute details on the project roadmap)
   4. Flows & Wireframes (the structure and user interface of the site / web app - think of this as a blueprint for the key user interfaces to be built)
   5. Living Designs (the look and feel of the interface - we add color, light, graphics and texture to the wireframes)
   6. .CSS/.XHTML Build (the Living Designs come to life with web standards strict code)
   7. Integration/Interaction Design (design templates are integrated into the website and made functional - additional programming takes place, such as AJAX and other front end effects)

Here are the details about our process, the time it takes to achieve them and what each of the parts cost:

Base Process: $600

    * Meet and Kickoff
    * Strategy, Research, Client Self Realization (Creative Brief)
    * Project Management and Meetings

Page Design Process: Cost Depends on the Project and the Numbers/Types of Pages
We divide our projects into 3 key types of pages, based on their classification and complexity. For each type of page, there are 3 “ingredients” required to create the finished product:

    * Flowcharts and Wireframes
    * Living Designs
    * .CSS/HTML Build

Per-Page Costs (includes the 3 ingredients above for each page)

    * Home Page: $400
    * Primary Design Page: $300/page
    * Secondary Design Page: $300/page

A Sample Project
Let’s say that we’re embarking on a project to build a site for a neat web application that will give users sample recipes based on what they have in their fridge or pantry. The project might be priced out like this:

    * Base Process ($600)
    * Home Page Design ($400)
    * Primary Page Designs/Build ($300)
          o Enter ingredients
          o Recipe results
          o Featured recipes
          o Blog
          o Cooking tips

    * Secondary Page Designs/Build ($300)
          o Search recipes
          o About Us
          o Contact us

TOTAL: $1,600 + Integration Costs (based hourly on time and materials)

Time and Materials: $25/hr
digital-telepathy offers strategic user experience design without any filler. We never “pad” hours in our estimates - you get the straight story with no BS! We use the calculations above to figure out how many hours it will take to complete your project. This being said, there are often aspects of your project which will be billed additionally as Time and Materials. Some examples of these a-la carte items are:

    * Additional strategic time
    * Logo/Branding
    * Additional design time
    * Integration into your backend or a CMS, and front-end programming (these are nearly impossible to quote initially, as the complexity is not usually determined until the flowcharts and wireframes have been completed.)
    * Additional features and functionality
    * Out of scope revisions
    * Additional project management time

What do You Get?
In addition to piece of mind resulting from a solid strategic foundation, you’ll walk away with a beautifully engineered and artistically crafted front end (Page Designs + .CSS/HTML Templates) for your back-end application or content management system. We’ll integrate the designs into your system if you like, or you can have your programmers take care of that.

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